THE
PLAYFUL
LIVING
From emotion to experience,
from experience to culture.
The Playful Living is a research philosophy focused on the places we live in, both public and private. A project that puts children and adults at the center of the living spaces, generating ideas and suggestions to make people feel good together, anywhere.
Through design, The Playful Living wants to trigger the virtuous processes that lead people to feel good about the things and spaces they surround themselves with, the environment, the world, the city and its services, other people and the whole community.
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To play this game...
LIVE WITH IMAGINATION
Reality can be transformed and improved: every object, space, event, becomes an opportunity for something extraordinary
LIVE WITH CURIOSITY
Explore the new, it is intriguing, it enriches us, it encourages us to know us and the others.
LIVE WITH EMPATHY
At the base of the evolution, there is the ability to understand, to identify and respect people, things, spaces and time.
LIVE WITH SIMPLICITY
Through the simplification of languages, symbols, processes, we arrive at the enhancement of every aspect of life.
LIVE WITH IRONY
Never forget to see the fun side of things.
Play to believe!
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